Customers are given easy access to view, change, export or remove their information, including personal data, consent to agreements and communication preferences and frequency (such as subscriptions to monthly newsletters or weekly special offers). Consent and preference records can be synchronized with downstream applications, so that marketing campaigns stay compliant across all brands and channels. Up-to-date records of consent can be maintained for all customers, with tracking of consent history and automated triggering of consent renewals when required. Organizations can automate the presentation and recording of consent to agreements for terms of service, privacy policies, cookies, marketing communications and custom activities. Enterprise Preference Manager helps organizations meet these requirements with: GDPR and other privacy regulations around the world are intended to restore consumer control over their digital identities and enhance the security of their data. Customers are given control of their experience through a preference center that makes it easy for them to review, change, delete or export any profile data, consent to agreements or communication preferences they have given to an organization. These approvals – from terms of service acceptance at initial registration, to opting to receive marketing communications such as newsletters and promotions – are stored as secure and audit-ready records. Gigya Enterprise Preference Manager, available now, is a complete solution for centrally managing all aspects of customer preference and consent settings. 17 to 19 in Barcelona, at stand P23.Īlso, Gigya CEO Patrick Salyer will speak at the summit in a session titled “Fuel Trusted Customer Relationships with Personalization, Preference & Privacy” on Wednesday, October 18, at 17:00. 17, 2017 (GLOBE NEWSWIRE) - Gigya, a leader in customer identity and access management (CIAM), today announced that it will be showcasing its new Gigya Enterprise Preference Manager product at the SAP ® Hybris ® Live: Global Summit, Oct.
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